Web Reference: The meaning of CRACKING is very impressive or effective : great. How to use cracking in a sentence. In petrochemistry, petroleum geology and organic chemistry, cracking is the process whereby complex organic molecules such as kerogens or long-chain hydrocarbons are broken down into simpler molecules such as light hydrocarbons, by the breaking of carbon–carbon bonds in the precursors. crack•ing (ˈkræk ɪŋ) n. 1. (in the distillation of petroleum) the process of breaking down complex hydrocarbons into simpler compounds with lower boiling points, as gasoline. Compare catalytic cracking.
YouTube Excerpt: Cracking the Branding Code with the Hormozi Framework in 6 minutes
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