Web Reference: Beef Genetics for the Generations of Tomorrow From the moment the sun first peeks over the horizon until long after it has set you are called upon to be a CEO, accountant, mechanic, scientist and most importantly a caretaker. You take your role in raising healthy, nutritious beef to feed the world seriously. As a rancher and caregiver, your actions and decisions today are the groundwork for ... GENEX Canada Area Sales and Beef Manager 519-766-4622 plasby@genex.coop “I am passionate about helping cattle producers determine which sires and products best suit their breeding programs to make their ranch successful. Please don’t hesitate to reach out. I am always available to answer any questions and assist with your breeding program.” Search Beef Sire Catalogue Please select AVAILABLE to see current lineup of GENEX bulls and click SUBMIT. To refine your search please use the additional criteria or to view the complete database select ALL.
YouTube Excerpt: Cow Sense & Science: The Whole is Greater than the Parts.
Color Profile Overview
Genex Beef Color Trends 2026: Meanings, Combinations, And Trends Explained Color & Biography
style: $39M - $52M
Salary & Income Sources
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Last Updated: April 4, 2026
Color Outlook & Future Earnings
Disclaimer: Disclaimer: Color estimates are based on publicly available data, media reports, and financial analysis. Actual numbers may vary.