How to choose COLOR PALETTES that actually work

YouTube Excerpt: Choosing color palettes doesn't have to be confusing! After 20 years of creating brand palettes professionally, I've developed a simple framework for picking the perfect colors every time. In this video, I break down my four palette types (hero, vibe, minimal, and extended), share the guidelines I use to ensure accessibility and balance, and help you figure out which approach your project actually needs. Whether you're a beginner designer or just want to feel more confident with color choices, this framework will help you create palettes that look professional and work across all your brand applications. #colorpalettes #graphicdesign #branddesign #designtips --- New here? I’m Janelle! I’m a freelance graphic designer who loves chatting about creativity, freelance life, and how on earth you build a sustainable career as a working creative while keeping your sanity. REFERENCED IN THIS VIDEO // https://thecolorpalettestudio.com/pages/free-color-contrast-checker https://www.youtube.com/watch?v=oDnjzPMFQMg CONNECT WITH ME // Portfolio -- https://www.peregrinecreative.co Resources for creatives -- https://www.janellehugel.com Templates -- https://www.janellehugel.com/shop CHAPTERS // 00:00 Demystifying color palettes 02:36 Hero Palettes 03:28 Vibe Palettes 04:23 Minimal Palettes 05:22 Extended Palettes 06:30 Making accessible palettes 08:30 Questions to help choose a palette 09:40 The Complete Guide To Color Palettes

Choosing color palettes doesn't have to be confusing! After 20 years of creating brand palettes professionally, I've developed a simple framework...

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Category: color style guide