Colorado Unveils Official State Brand & Slogan (It's our Nature)

Web Reference: Colorado is noted for its landscape of mountains, forests, high plains, mesas, canyons, plateaus, rivers, and desert lands. It encompasses most of the Southern Rocky Mountains, as well as the northeastern portion of the Colorado Plateau and the western edge of the Great Plains. From towering mountains and vibrant cities to rich cultural heritage, every part of Colorado offers a unique blend of experiences. Explore the cities below to enjoy the state's diverse activities, flavors, arts and local charm. Renew your driver license and ID card online using a credit card. File new claims and manage existing claims for state unemployment benefits. Apply for or manage your medical, food, cash or other State of Colorado benefits.

YouTube Excerpt: One year ago today, Colorado launched the most inclusive, collaborative and ambitious branding effort ever undertaken by a state. Rather than hiring an outside company to define who we are, we tapped into the spirit, energy and creative talent of our own people, to build a brand for Colorado, by Colorado. And today, we are proud to unveil that brand. The logo and slogan represent the state's world-famous mountains as well as Colorado's continued ascension in any number of categories, from business and innovation to agriculture and health. They were selected based on survey responses from thousands of people here, nationally and internationally. In Colorado, life is influenced by nature. The mountains inspire how we think and 300 days of sunshine rejuvenates our spirit. Nature is in our nature. Like Colorado itself, our new logo combines the familiar with the unexpected. Learn more about the new brand at: http://www.brandcolorado.gov/ Learn why we didn't just use the Colorado state flag at: http://bit.ly/1doOrut

One year ago today, Colorado launched the most inclusive, collaborative and ambitious branding effort ever undertaken by a state. Rather than...

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