Web Reference: 对于customer和consumer,我上marketing的课的时候区分过这两个定义。 customer behavior:a broad term that covers individual consumers who buy goods and services for their own use and organizational buyers who purchase business products. consumer behavior:the process through which the ultimate buyer makes purchase decisions. Consumer与customer有区别吗?具体作什么区别? - 知乎 Mar 18, 2014 · 千泽 fish in the pool customer , client , patron , shopper , consumer: Customer is the most general word. A customer is someone who buys something from a particular shop. People who pay to use something such as a transport service can also be called customers . customer 是最笼统的词,指从某一商店购买东西的顾客。
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